Territory intelligence · Australia
MapOps helps leadership choose where to focus, gives sales representatives a clear way to work each territory, and turns local market data into prospect-facing sales stories.
Choose the right territories. Prioritise the right accounts. Give every rep a clearer reason to reach out.
Product screens from Expansion Workspace · HVAC · NSW example data.
Example territory view
Ranked markets and account priority
Territory intelligence
Leadership, rep, and prospect views
Regional data built in
Market, customer, and competitor context
Australian HVAC live
Most developed industry model
Live demo
30 minutes, no obligation
What MapOps is
MapOps is a territory intelligence and sales operating system for businesses that sell, service, or expand by region. It combines market data, customer data, competitor data, territory logic, and interactive maps into one shared system.
MapOps helps leaders decide where to focus, gives sales representatives a clear plan for each market, and turns local data into more relevant sales conversations.
The CRM records what happened. MapOps shows where to act next and why.
Expansion Workspace
Rank markets, model the pipeline, assign prospects on a street map, and share a local story with each account — configured once per client, not stitched together from five tools.
Screens from Expansion Workspace · HVAC · NSW (Illawarra example data). Your workspace is branded for your company and region.
Which markets should we focus on?
Every service area gets an opportunity score from census, climate, commercial density, and your existing footprint. Leadership sees the shortlist on the map and in a sortable rail — with drive time from depot baked in.
What is this patch worth before we commit?
Select suburbs to form a trial territory. Target counts, competitor gaps, and opportunity scores update as you shape the area. Drag conversion assumptions to match how your business actually closes.
Who should my reps call — and how do they get there?
Draw a pocket on the basemap and assign every pin inside to a rep. Each account opens with Navigate, call status, and owner — the same record leadership sees on the team scorecard.
Is the team working the plan we published?
Rep rows count the same pins you assigned on the map — not a separate spreadsheet. See assigned vs unassigned in territory, stale leads, and funnel stage per rep while the map shows color-coded ownership.
What do we send before the first visit?
Turn any mapped account into a shareable page: why service matters here, local building stock, climate load, and segment-specific recommendations — with your coverage footprint and response time from depot.
Want to see it for your region?
Book a short call. We'll walk through the same workflow on example NSW data and outline what a configured workspace would look like for your depots and team.
Three users, one system
MapOps is more than a dashboard. The shared system is used by leadership, sales managers, sales representatives, operations, marketing, and prospects.
Choose the right regions, territories, accounts, crews, and branches.
Prioritise suburbs, divide territories, spot underserved markets, allocate reps and marketing spend, and compare expansion scenarios.
See what to work, where to go, and why each account matters.
Assigned territories, priority accounts, filters by score or location, nearby prospects, routes, notes, and whitespace around existing customers.
Understand the local business case through a relevant, shareable market view.
Prospect-specific views explain local demand, service gaps, nearby concentration, and why a conversation is relevant to their site or region.
Product modules
Each module serves a different user, but they share the same data, scoring, and maps. Availability depends on the industry model and client configuration.
Leadership decision system
For leadership and managers
Rep execution system
For sales representatives
Account context
For understanding individual prospects
Prospect-facing sales system
For prospect-facing use during or after sales calls
Management view
For management and leadership
The CRM records what happened. MapOps shows where to act next and why.
MapOps and your CRM
CRM systems record contacts, deals, tasks, and pipeline. MapOps adds the geographic layer that helps teams decide which territories, markets, and accounts deserve attention next. MapOps is designed to connect to CRM data, not replace Salesforce, HubSpot, or another CRM.
CRM manages
MapOps manages
Beyond dashboards and maps
Traditional dashboards show what happened. Mapping platforms show where things are. MapOps helps teams decide where to focus, which accounts to prioritise, and what story to take into the market.
Summarise past performance. Useful for review, not always actionable for the next territory decision.
Show locations and layers. Useful for context, but rarely tied to rep workflows or prospect conversations.
Combines territory logic, account priority, and shareable sales context so leadership, reps, and prospects work from the same system.
Primary industry example
The Australian HVAC product is the most developed MapOps industry model. The same workspace supports leadership, rep, and prospect views across a service territory.
Example workflow (demonstration): Leadership identifies Campbelltown as a priority market. A sales representative receives a ranked list of commercial prospects in that territory. Each prospect can be shown a tailored local market view that explains why a maintenance, installation, or service conversation is relevant. This scenario illustrates configured capability, not a named client case study.
How MapOps works
MapOps is configured per industry and region. Data access depends on what is available publicly and what the client supplies.
Clarify the expansion, coverage, or prioritisation question leadership needs answered for a region or trade.
Bring together market, customer, competitor, and location data from public sources and client-supplied records where available.
Apply industry-specific territory logic to rank suburbs, territories, and accounts for leadership and rep use.
Configure Territory Planner, Rep Workspace, Account Intelligence, and prospect-facing views from the same data layer.
Align MapOps with CRM exports, pursuit lists, and field workflows so strategy connects to daily execution.
Refresh scores, boundaries, and priorities as markets shift, new data arrives, or coverage expands.
Data MapOps can work with
Data and methodology
MapOps turns regional data into territory scores, account priority, and sales context. We do not claim access to data that has not been confirmed for a specific client build.
Each MapOps model uses scoring logic tuned to a trade or region, not a generic heat map.
Public regional layers provide baseline context. Customer, CRM, and service data deepen priority when supplied.
Data sources and scoring assumptions are documented so leadership can explain why a territory ranks highly.
MapOps delivers a finished workspace for a defined geography and industry, not a blank map builder.
Other industry applications
Australian HVAC is the primary and most developed MapOps product. Other industries listed here are examples of where the same approach can be configured, not separate thin product pages.
Territory planning, suburb scoring, competitor mapping, rep outreach, and prospect proof views.
View product screens →Territory scoring for installation demand, roof suitability regions, and franchise or crew coverage.
Account priority by building activity, trade concentration, and regional project pipelines.
Depot placement, fleet coverage gaps, and account density by site type.
Service territory design, response coverage, and whitespace around existing customers.
Branch planning, regional performance comparison, and market expansion sequencing.
Regional demand mapping and concentration analysis for place-based growth decisions.
Territory allocation, market sizing, and franchisee prospect prioritisation by region.
Live demo
Browse the product walkthrough on this page first. A 30-minute demo shows territory scoring, account priority, rep workflows, and how MapOps is configured for your industry and region.
Bring your expansion question. We'll show how MapOps fits your trade, region, and team.
30 minutes · no obligation
In 30 minutes you will see
FAQ
Direct answers about territory intelligence, MapOps modules, CRM connection, and what is live in the Australian HVAC example versus configured per client.
A territory intelligence system combines market data, customer data, competitor context, and geographic logic so teams can decide where to focus and how to work each area. MapOps is built for leadership decisions, rep execution, and prospect-facing sales conversations, not just static reporting.
CRM software records contacts, deals, activities, and pipeline stages. MapOps adds the geographic layer: which territories, suburbs, and accounts deserve attention, where coverage gaps exist, and what local story to take into a conversation. MapOps is designed to connect to CRM data, not replace it.
Traditional dashboards summarise what happened. MapOps is an operating system for territory-based sales: it helps leaders prioritise regions, gives reps a plan for each market, and can produce shareable prospect views. The dashboard is the shared layer, not the whole product.
Reps can view an assigned territory, filter priority accounts, see nearby prospects, plan routes, and understand why an area or account scores highly. On configured workspaces, call lists and outreach tools are built around the same territory logic leadership uses.
Leadership uses market scoring, service coverage analysis, competitor mapping, and customer concentration views to compare suburbs and territories. MapOps supports scenario comparison, rep or crew allocation planning, and branch planning before committing field resources.
When reps know which accounts matter locally and why, outreach becomes specific instead of generic. MapOps ties priority scores, whitespace around existing customers, and local market context to the accounts a rep is expected to work.
It is a shareable view that explains the local business case for a specific prospect: demand signals, nearby customer concentration, service gaps, and why a conversation is relevant. MapOps can support branded leave-behind pages configured per industry.
Yes. MapOps can be configured to combine public regional data with customer, lead, or service records from your CRM or CSV exports. The CRM remains your system of record for contacts and deals; MapOps adds territory priority and geographic context.
Yes. Territory Planner is designed for leadership and managers: market scoring, territory design, coverage analysis, and rep allocation. Exact workflows depend on the industry model and client configuration.
Yes. Account priority scores, filters by type or location, and whitespace analysis are core to the Rep Workspace. Priority logic is industry-specific and configured per client workspace.
Field teams get assigned territories, ranked account lists, route-friendly views, and notes on why each patch matters. Leadership and reps work from the same system, so strategy and daily execution stay aligned.
The product walkthrough on mapops.co shows Expansion Workspace on Illawarra example data: ranked markets, territory ROI, field assign, team scorecard, and prospect stories. Live demos and configured client workspaces add proprietary scoring, your depots, and CRM connection.
Want a live walkthrough?
Book a 30-minute live demo or browse the product walkthrough above.