Hidden overlap
Multiple reps quietly dogpiling the same metros and corridors because nobody can see the true footprint on a map.
Why MapOps
Revenue is geographic. Your CRM just doesn’t show it. MapOps reveals the territory reality behind your numbers, so coverage, hiring, and expansion decisions stop feeling like guesswork.
If you’ve ever thought, “I feel like we’re over-covered in some metros and completely ignoring others,” you’re exactly who this was built for.
Powered by Fused.io — production-ready spatial analytics.
The real problem isn’t your reps — it’s your view
CRMs and dashboards tell you who owns what and how much they’ve closed. They don’t show you the geography behind it:
Invisible whitespace
High-fit pockets with zero coverage, simply because they don’t show up in a pivot table or dashboard.
Windshield waste
Reps burning hours in the car between meetings that never should’ve been booked that far apart.
Weak territory stories
Territory resets that “feel” right, but are hard to defend in a board deck or QBR because they’re not visual.
MapOps exists to give you a clear picture of where your opportunity really is — and to back your territory calls with something better than vibes.
Why spatial matters for revenue
When you add location to your revenue data, you suddenly see patterns that were completely invisible in rows and columns:
- Find whitespace faster: Spot high-fit corridors and metro clusters before your competitors do.
- Align territories with reality: Balance books around true opportunity density, not arbitrary ZIP lists.
- See pipeline by place: Understand which regions are healthy, which are lagging, and where to shift coverage.
- Kill hidden inefficiencies: Reveal dead zones, overlap, and travel patterns that drag down productivity.
Why MapOps instead of “one more tool”
Service, not another SaaS login
MapOps is a done-for-you mapping studio. You export the data, we build the maps, and you get territory plans you can actually act on.
Spatial-first thinking
The map isn’t an add-on. It’s the starting point. Every recommendation flows from what we can clearly see on the territory canvas.
Built on Fused.io
Under the hood, MapOps runs on Fused.io — a high-performance spatial analytics platform. You get serious spatial power without hiring a GIS team.
Actionable by design
Every map ties to a decision: rebalance a territory, move a rep, pick a next city, focus a campaign, or plan a high-impact field day.
Who MapOps is for
MapOps is built for revenue teams who live in the real world — with reps, routes, and regions that don’t fit neatly in a spreadsheet.
Heads of Sales & RevOps
Own territory design, coverage, and growth plans. Need to walk into QBRs with a clear, defensible story.
Regional Directors
Manage teams across states or metros. Want fair books, less overlap drama, and clear focus for each rep.
Founders & GTM Leaders
Building or rethinking GTM. Need to decide where to hire next and which cities are worth attacking first.
Field & Channel Teams
Live in the car and on-site. Need route-ready days, partner alignment, and ways to squeeze more meetings into each trip.
If you’re fully inbound, have no territories, and run a tiny team, you probably don’t need MapOps yet. Everyone else is leaving money on the table by flying blind.
Where these maps shine
Tactical tools your team can use immediately — from weekly cadence to board-level moments.
Planning
Annual planning and headcount modeling anchored in real market coverage, not guesswork.
QBRs & forecasts
Walk the map live: coverage, pipeline, and performance by region — without a 60-slide deck.
Territory changes
Redraw territories with clear visuals that keep books balanced and help reps understand the “why.”
Field days
Build 6–8 meeting days with 30/45/60-minute rings and cluster maps instead of Google Maps guesswork.
Events & blitzes
Radius blitz around conferences and anchor accounts; geo-personalize outreach and follow-up.
Expansion bets
Pick the next city or region using incentives, demand signals, and competitor presence — before you sign a lease or hire.
See your market — not just your metrics
You don’t need another deck to convince you maps are useful. You need to see your own territory on a map and feel the “oh… wow” moment.
What a Demo Map looks like:
- Your accounts and opportunities plotted on a live map
- Basic territory overlays so you can see overlap and gaps
- Callouts for 2–3 obvious whitespace or rebalance plays
No integrations. No deck-walk. Just your data — visualized.