How it works

How MapOps Works

MapOps starts with your goal, not your CRM. We find or assemble the right data, build the spatial model, and deliver a map that reveals where your next customers are hiding even if you begin with zero data.

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1. You send data or we help you find it

Most teams start with a simple CSV export of accounts, leads, or customers. Name and address is enough. If your data is messy or thin, we help you pull the right external signals.

  • Clean export from your CRM or system of record.
  • Optional enrichment: firmographics, incentives, demand signals, or competitor presence.
  • No integrations, no new tooling to stand up.

2. We build the territory map

We clean, dedupe, geocode, and structure your data so the map reflects how your business actually works on the ground.

Demand and density

See where accounts and opportunity really cluster by metro, corridor, or region.

Coverage and gaps

Spot overlap, thin coverage, and dead zones in seconds instead of days in Excel.

Travel time

Visual 30, 45, and 60 minute rings that make field days and routing simple.

3. You get a live, shareable viewer

We deliver a private, browser based map that your team can open with a link. No special login or training.

  • Use it in planning, QBRs, pipeline reviews, and hiring discussions.
  • Give leaders and managers a common picture of territories and coverage.
  • Let reps explore their books and plan field days without new tools.

4. We turn insight into concrete moves

Alongside the map you get a short set of recommended actions you can take this quarter. Each one ties back to the visuals in the map.

Rebalance

Fix uneven books so capacity matches opportunity by metro and segment.

Focus

Aim reps at the highest fit pockets and stop chasing low yield territories.

Expand

Shortlist the next markets to enter using demand, incentives, and competitor presence.

Remove waste

Cut overlap and windshield time so more hours land in front of customers.

5. Refresh on your rhythm

RevOps runs on cadence, not one off projects. We design MapOps so you can revisit the map as your data and motion evolve.

  • Update exports every 60 to 90 days or after major changes.
  • Re cut territories and compare before and after coverage.
  • Layer new signals as you learn what predicts revenue in your market.

What you walk away with

Geographic truth

A territory view that matches reality instead of opinion, built from your own data.

A repeatable system

A cadence for refreshing data, re cutting territories, and aligning leadership.

Leader ready visuals

Screenshots and snapshots you can drop into QBRs, board decks, and hiring plans.

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